Are you considering starting a blog? Great! You have the first step down. Now you have to decide what your blog will be about. Of course, you can always start a blog talking about anything and everything. However, these types of blogs aren’t often as successful. That’s because people search the Internet for one reason only: to solve a problem. That problem may be to find entertainment, or it may be to answer a question. It could be any number of imaginable problems. But when readers are looking to solve a problem and your blog is nothing but ramblings on random topics, how is your blog going to solve their problem? That’s why niche blogs are popular. For instance, if you want to stay up-to-date on fashion trends, you’ll follow fashion blogs because you trust that they’ll continuously solve your problem. If you want to alleviate boredom, you might hit up Buzzfeed or any number of entertainment blogs that continuously deliver a solution to your boredom. A niche blog narrows your target audience, but it also keeps them coming back. How exactly do you “find your niche?” Check out these tips below. Choose Something You Know and Love Experts will constantly tell you to blog about what you’re passionate about. It may sound cliche and a little unrealistic on the surface, but there’s a reason for it. Stacey Roberts on ProBlogger says, “Something that seems present and that shines through in the blogs that I read and love is passion.” When you blog about what you’re passionate about, several things happen: If you go the other route and choose a niche solely because you think it’s profitable, you’re bound to run into burnout and dissatisfaction. Another disadvantage of going the profitability route is that you probably don’t have as much knowledge in those subjects as you do in what you are passionate about. If you don’t know what you’re talking about, why would anyone read your blog? How to Find Your Passion Okay, so following your passion would be fine and dandy if you had any idea what your passion was. Just a few questions to get you started include: Still not sure? Try this exercise: Start with your first instinct. Create a list of 10 separate blog post headlines/ideas. If you can’t come up with 10, then this probably isn’t the niche for you. If you do have 10 but aren’t thrilled about actually drafting the blog posts, then it’s worth considering a different industry. If those 10 ideas sound good to you, consider writing up those blog posts on your computer before you get into developing your site. If you find it difficult to finish those first 10 posts and are already cringing at the topic, then it’s probably not right for you. The good news is that you didn’t waste time and money setting up a blog that you would only abandon later. Do you find yourself excitingly coming up with more ideas after writing those first… Read More »Choosing a Blogging Niche
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